RESEARCH ARTICLE


The Influence of Demographic Matters and Interest on Passenger’s Switching Intention: Evidence of Travelers in the Developing Country Indonesia



Icuk Rangga Bawono1, *, Ratno Purnomo1, Cris Kuntadi2, Apriani Kartika Rahayu1
1 Economic and Bussiness Faculty, Jenderal Soedirman University Purwokerto, North Purwokerto, Banyumas, Indonesia
2 Indonesian Railway Company, University of Mercu Buana, Jakarta, Indonesia


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Creative Commons License
© 2021 Bawono et al.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: https://creativecommons.org/licenses/by/4.0/legalcode. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Economic and Bussiness Faculty, Jenderal Soedirman University Purwokerto, Boenyamin Street No.708, North Purwokerto, Banyumas, Indonesia; Tel: +628122677447;
E-mail: cukycutes@yahoo.com


Abstract

Background:

After the official operation of the Jakarta-Cikampek elevated highway, a socio-demographic picture of Indonesian travel passengers, as well as their interest in switching transportation preferences was provided. This elevated highway shortened travel time and discouraged users from changing to other transportation modes. This study is likely to become a future research foundation for the switching behavior of passengers.

Objective:

This study aims to analyze demographic factors and interests on passenger’s switching of transportation preference.

Methods:

A total of 720 questionnaires were distributed to land transportation passengers at concentrated points with a response rate of 89.17% and 642 valid answers. The obtained data were analyzed using quantitative descriptive techniques with cross tab methods.

Results:

The results showed that age, education level, and type of work influenced the desire of passengers to switch transportation modes, as opposed to gender. Most of the passengers interested in using land modes, such as the highway, were dominated by intercity between provinces travel buses and refused to change to other means of transportation. Meanwhile, passengers that used rented cars tended to switch to other forms of transportation.

Conclusion:

This research is useful and acts as a reference for managers of each transportation mode to set high priorities for particular consumers based on detailed socio-demographics to retain or attract new potential customers.

JEL Classification Code:

D12, L92, R41.

Keywords: Importance-performance analysis, Land transportation, Socio-demographic, Switching behavior, Transportation, Traveler interest.