Crowdsourcing as a Social Interaction Tool to Stimulate Sustainable Transportation Mode Use
Shailesh Chandra1, *, Vinay Kumar1
Identifiers and Pagination:Year: 2020
First Page: 109
Last Page: 119
Publisher Id: TOTJ-14-109
Article History:Received Date: 20/02/2020
Revision Received Date: 27/04/2020
Acceptance Date: 08/05/2020
Electronic publication date: 03/07/2020
Collection year: 2020
open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: (https://creativecommons.org/licenses/by/4.0/legalcode). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
In this paper, a crowd-based social interaction framework is developed to assess the potential increase in the use of sustainable transportation modes – such as walking, bicycling and public transit.
The empirical data were used to validate mode shift behaviors for 77 participants from California State University Long Beach. Data collection spanned over two phases, Phase I followed by Phase II. Each study phase lasted a month. Participants used one of the four modes – personal car, walking, bicycling and public transit - to arrive at the university campus. During Phase I, a control group was created, and individual mode choice of participants were obtained. Individual participants in Phase II were assigned short-encrypted distinct names and were asked to post a daily comment on the quality of experience using the mode that was used to arrive at the campus. The participants were asked to post the comments over a “Twitter” page that was used as the crowdsourcing platform for this study. The encrypted name masked the individual identity of the user. Analysis at the end of Phase II showed that there was an overall mode-shift of almost 19% of personal car users to other sustainable modes of walking, bicycling and transit.
Results show very important policy implications of using crowdsourcing as a social interaction tool to influence mode choice behavior of commuters, especially among college students and young adults.
A crowd-based social interaction framework is developed to assess potential increase in the use of sustainable transportation modes – such as walking, bicycling, and public transit. Results showed that providing advanced information on traffic and parking problems can result in a mode shift to active transportation modes.