Decision-making on Public Transportation Services Based on the Socio-economic, Psychological, and Environmental Concern Factors

Nattanin Ueasin1, *
1 Indo-China Country International Trade and Economic Research Sector, Khon Kaen University, Nong Khai Campus, Nong Khai Province, Thailand

Article Metrics

CrossRef Citations:
Total Statistics:

Full-Text HTML Views: 1688
Abstract HTML Views: 510
PDF Downloads: 98
Total Views/Downloads: 2296
Unique Statistics:

Full-Text HTML Views: 808
Abstract HTML Views: 267
PDF Downloads: 64
Total Views/Downloads: 1139

Creative Commons License
© 2020 Nattanin Ueasin.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: ( This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Indo-China Country International Trade and Economic Research Sector, Faculty of Integrated Social Science, Khon Kaen University, Nong Khai Campus, Nong Khai Province, Thailand. 43000;



This research aims to study the socio-economic, psychological, and environmental factors which affect the decision making of passengers with regard to the use of public transportation route from Nong Khai province, which is considered as the border area of Thailand and Laos, to many destinations.


The study was initially carried out by collecting data from 450 passengers using two public transportation services and 200 passengers using private cars. An analysis was conducted by means of descriptive statistics, factor analysis and binary logistic regression.


The results showed that the status, age, domicile, self-satisfaction and accomplishment, safety of life and property, and self-consciousness and environmental conservation practice influenced the choice of both the alternatives.


To develop a service model, a variety of bus and van services must be provided to match the varied demand of passengers with different levels of purchasing power. It is also important to consider the impact of various factors that affect the public bus service selection, which may result in improved public transport systems. As a consequence, the well-being of border area citizens can be improved.

Keywords: Public transport, Mode choice, Border area, Binary logit, Reveal Preference, Environmental concern, Human values.